SerenataFlowers.com is a pure-play ecommerce company in the UK floral and gifting space founded in 2003.
It is the 9th most visited flower retail domain in the world and the largest independent flower retailer in the UK.
In November 2016, a new brand and domain targeting the French market was launched: hipper.com. This will be the international brand going forward when we explore new markets.
The company is extremely focused on the Customer Experience (CX) and has a customer satisfaction rate of greater than 90% as measured by independent survey companies Feefo and Trustpilot (see further details later on in this document), from over 300,000 verified customers.
All essential technologies running the business has been developed and is maintained by an in-house team. Marketing is project managed in-house and utilizes a number of external agencies. Fulfillment is managed in-house, run on in-house developed software, but staffing & management of the fulfillment operation is outsourced to a third party.